12.27.2012

Serotta launches titanium road bike Fondo SG



Serotta

Serotta, one of the world’s premier handcrafted performance-bicycle manufacturers, has officially released the Fondo SG, a bike that combines the durability of titanium with frame geometry that delivers all-day performance.

“Our goal with the Fondo was to meet or exceed cyclists’ expectations in ride performance, design and manufacturing integrity--all while keeping an eye on price,” said Ben Serotta, president and founder of the company. “We’re convinced that once cyclists try the Fondo, they’ll know we hit the mark.”

Emblazoned with anodized blue graphics, the Fondo SG is offered in six standard sizes. With an optional Heads Up head tube extension, the Fondo will fit most cyclists. A complete bike, including a Shimano Ultegra Tried & True component kit, retails for $4,295. A frame and fork only retails for $3,195.

The Fondo features Serotta’s size-specific tubing and carbon front fork, Power S-bend chainstays and proprietary titanium rear dropouts.

“We know only one way to build a bike,” Serotta said. “Like every Serotta, the Fondo is built by hand in our factories in Poway, Calif., and here in Saratoga Springs by the same craftspeople to our one standard: Serotta perfect.”

For complete details, see Serotta.com. To download photos, see the gallery on Flickr.

Serotta strives to make each moment on the bike more meaningful. Founded in 1972 to build the best bicycles in the world, the company has a 40-year history of industry-leading innovation in material design and engineering. With the introduction of the Size Cycle in 1979 and the company’s internationally acclaimed educational programs, Serotta ultimately transformed the way the industry looks at bike fitting, indirectly benefiting millions of cyclists. Along the way, Serottas have been tested in dozens of the world’s most demanding competitions, from the Olympics (first appearance in 1976) to the Tour de France and World Championships in Road, Mountain, Time Trial and Triathlon, claiming scores of victories along the way.

--Jennie

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