The belle of Saratoga’s downtown retail world is
turning over a new leaf.
the coveted corner of Caroline Street and Broadway, has changed hands, and
Saratogians can expect some distinct changes within.
After 21 years, Lifestyles has a new owner: Heidi
West, a Fashion Institute of Technology graduate, fashion buyer and
merchandiser. If West looks familiar, that’s because she was a fixture in the
shop when her mother, Kay Owen, owned and operated the boutique before her.
“Heidi was always the major player behind the
scenes as a manager and as a buyer,” Owen said. “Now for me, it was time to
pursue some new opportunities.”
West said, “It felt like synchronicity, taking the
reins of Lifestyles. It’s a place that for me that feels like home, and I have
great things in mind to give the store a fresh face.”
The store will be the same place with fresh space,
West said. She will retain all the tried and true brands that have become
staples of the Lifestyles customer.
“We are the only Saratoga boutique that carries
Eileen Fisher, Michael Stars, Silver jeans and many other brands,” she said.
“We will continue to carry those lines; they’re not going anywhere.”
Expect to see new and emerging designers, however,
and touches like an array of Butter London nail colors, body products from
Library of Flowers, and an expanded dress and jewelry department. West travels
to New York City and Boston at least once a month, applying her critical eye
toward identifying trends for her customers.
West is a lifelong active member of the community.
She is a 1984 Saratoga Springs High School graduate who moved back with her
husband to raise her sons. She has also been a founding member and active
supporter of the Double H Ranch Partners. She is the vice president of the
Saratoga Rowing Association, and has been an integral part of the growth and
success of that association, as well as being a master rower.
“There is a real spirit of Saratoga I try to bring
to my store--it’s history with an urban sensibility,” West said.
husband Bob of Old Saratoga Restorations; and Donna Talley, a designer for
“Better Homes and Gardens,” worked together to update the space with new
displays, an expansive new sales counter and redesigned dressing rooms. The
space is airy and bright with exposed brick and flooded with natural light. The
new layout gives the shop an open feel with a vista of visuals.
“I think it’s easier now for our customers to see
the merchandise,” West said. “People have been asking me if we raised the
ceiling because it appears so much larger inside now.”
On July 18, West will host an open house from 6
p.m. to 9 p.m. with live swing jazz by The Hot Club of Saratoga, as well as
swag bags, a $100 Eileen Fisher gift card raffle, “lite bites” to eat,
Lifestyles’ signature cocktail and a ribbon-cutting ceremony. And though she
has less time to devote to her former nonprofit work, she will be doing
something a little extra for The Double H Ranch.
“Don’t call it a grand reopening because I feel
like I’ve always been a part of Lifestyles,” West said. “Call it a new
Join West and friends July 18 at Lifestyles,
436 Broadway. For more information, call 584-4665 or visit